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Daily Archives: 2015/09/28

IEL Open House on 'Marketing'

The Integral Entrepreneurship Lab (IEL) conducted a session on the concept of ‘Marketing’. The session at the very onset was one where there was a deconstruction of the term and emphasis on how it tends to be viewed in a negative light. While the more conventional aspects involve greed and push-selling, IEL seeked to shed light on its intentional aspects. Thus, they wanted to interpret marketing in an Auroville context where it could be meaningful rather than inethical.

The session was interesting and interactive, with hints of humour and ardent audience participation. After the initial presentation (which can be heard alongside), the group was divided into four parts via pizza box tool kits and interacted with the entrepreneurs about topics ranging from branding and packaging to humour and graphic design. Some of the important points raised in the session regarding Auroville as a ‘brand’ involved both positive as well as problematic criteria and one could detect a collective need to branch out. A point raised repeatedly was the urgent need for social media service in any kind of marketing venture.

The co-working space in Auromode was raw but looked promising and it was refreshing to see a desire for action and the spark in the people involved. A bazaar atmosphere could be detected as people milled about the room. Though a lot of the ideas are in their formative stages, the IEL can be contacted on iel@aurovilleorg.in for further information.

AVFF15, AV Archives

Tomorrow 29th at 4:30 pm at SAIIER Conference Hall we can see a Presentation on Auroville Community Network .

The Archives Team invite us on the 3rd of October at 9.30 am to laying of the foundation stone of the new building for Auroville Archives (adjacent to the SAIIER building) laid by Major General Krishna Tewari (its founder and director for the past 25 years) and Dr Karan Singh (The Chairman of the Auroville Foundation) in the presence of the members of the Governing Board and International Advisory Council. All are welcome to celebrate the occasion and pay tribute to Krishna for his wonderful contribution to Mother’s work and our community.

Residents Assembly Team in collaboration with the Action Groups, the Vision Task Force and the Working Committee invite us to participate in a WayForward discussion on Friday 2nd October, from 11: 00 am – 13.00 pm followed by a joined lunch at Unity Pavilion. Auroville Film Festival 2015 opens on Friday 2nd of October at the Plazza at Town Hall, and it will go on until Wednesday 7th of October with screening of films in different categories from 9.30am til late night at three locations in Town Hall, live music between 5pm to 7pm, stalls with good food, conversations and round tables….

There is a purpose in life – and it is the only true and lasting one – the Divine. Turn to Him and the emptiness will go.
The Words of the Mother, Vol. 14


Comments: 0 Date: 28 Sep 2015
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