Marc's Coffees
The Growing Culture Of Coffee In India
India is the sixth largest coffee producer in the world, and although the vast majority of Indians still prefer to start their day with tea, the trend of coffee consumption is changing in India. More and more European style cafés and eateries, where friends can gather and socialize over a cup of coffee, are now popping up all over urban India.
This café trend has introduced in India a variety of espresso, cappuccino, latte and more to people who had far fewer options before. Coffee drinkers now start to develop a palate for quality coffee and crave for more variety.
In the past, because coffee was seen as an export crop only, high-quality Indian beans were sold to European companies who would process them and blend them with other beans. Retailers would then import such products to sell to their own customers. Today entrepreneurs like Marc’s Coffees are starting to change all of that.
A number of cafés today are popping up in cities all over India, buying and roasting Indian coffees especially for the domestic market.
India still exports almost 80 percent of the beans it produces, but in the past ten years, the consumption of coffee in India has increased by 40%.
For farmers, this recent domestic demand for coffee is giving hope of expansion and increased profit.