Photographer:Simon | Nina at the Freeland bookshop explaining economies of scale to make organic food more available in India Photographer:The Hindu | Nina Osswald co author of the book (Photographer: The Hindu)" rel="" /> Photographer:The alternative | Organic vegetables Photographer:Simon | Many restaurants and catering in 3 big indian cities serve certified organic food Photographer:Simon | Key challenges and success strategies to develop organic food and make it more available<br />
08 Jan / 2014Program by:
Featured: Nina OsswaldLanguage: English

Organic book by Nina Osswald

Last Wednesday night, Nina Osswald, who co-authored "Organic food marketing in urban centres of India" together with Manoj K. Menon, gave us a very interesting and instructive presentation at the Freeland bookshop. Her research is based on how organic food is being marketed and sold in Indian cities. The presentation focused on key challenges and success strategies for this. Organic food is becoming more readily available in Hyderabad, Mumbai and Bangalore. Osswald is currently working on an organic farm in Auroville in order to gain some practical farming experience.

Nina found that Auroville has logistical problems hindering the successful supply of organic produce from the farms, via a distribution center, to consumers. She suggests that the creation of economies of scale is needed, in order to help Aurovilian farmers and retailers make organic food more readily available. That, and a better management of stock, may help make products longer-lasting and available in larger quantities. Says Nina, "Auroville has a good eco system and there are many organic farms. This makes Auroville a wonderful laboratory for research into improving the supply of organic produce".


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