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Daily Archives: 2014/01/08

Organic book by Nina Osswald

Last Wednesday night, Nina Osswald, who co-authored "Organic food marketing in urban centres of India" together with Manoj K. Menon, gave us a very interesting and instructive presentation at the Freeland bookshop. Her research is based on how organic food is being marketed and sold in Indian cities. The presentation focused on key challenges and success strategies for this. Organic food is becoming more readily available in Hyderabad, Mumbai and Bangalore. Osswald is currently working on an organic farm in Auroville in order to gain some practical farming experience.

Nina found that Auroville has logistical problems hindering the successful supply of organic produce from the farms, via a distribution center, to consumers. She suggests that the creation of economies of scale is needed, in order to help Aurovilian farmers and retailers make organic food more readily available. That, and a better management of stock, may help make products longer-lasting and available in larger quantities. Says Nina, "Auroville has a good eco system and there are many organic farms. This makes Auroville a wonderful laboratory for research into improving the supply of organic produce".


Comments: 0 Date: 08 Jan 2014

Nina's interview on her book

After her presentation at the Freeland bookshop Nina gave us a special interview on her book explaining where, how and why “Organic food marketing in urban centres of India”.
She is actually in Auroville working at Solitude farm to get some practical farming experience. She finds that Auroville would need help to know how to manage more successfully organic food in order to make it more available. She also finds Auroville is a great place to learn because of the amount of organic farms and the good eco system it offers.

Through her research and knowledge about organic food marketing and more she would be pleased to meet people and consult aurovillian farmers in this sense as she also works as a freelance consultant.
She studied at University of Freiburg, Germany as a Geographer and came to work on a research project in Hyderabad in 2009 and got stuck in India till now. Nina Osswald practises what she preaches about organic food, sustainable living and reducing ecological footprint.


Comments: 1 Date: 08 Jan 2014
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